Adidas and the Dutch Ajax club jointly released the team’s new home jersey for the 2023-24 season. Ajax’s white, red and white home jersey is highly recognizable in world football and is a true classic. This is also one of the least changed home jerseys in the long history of the football world, and the club is deeply proud of it.
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In order to add an element of expressing the club’s rich tradition, the Ajax team logo is placed in the center of the chest of the new jersey, which is the position where the team logo first appeared on the jersey in the early 1970s. In the 1982-83 season, Ajax introduced the first jersey sponsor TDK, and the team logo was also moved to the left chest. In the 1991-92 season, the team crest returned to its original center position, and ABN AMRO became the main sponsor. This pattern lasted for 17 seasons.
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Adidas and Ziggo ads are centered in a nod to the time-honored tradition of centering crests. Correspondingly, the three iconic St. Andrew’s crosses in Amsterdam are also vertically centered behind the collar.
The fabric of the red main part presents a rich texture with subtle fine lines, giving the jersey a classic appeal.
The new jersey is equipped with sweat-wicking and moisture-absorbing AEROREADY technology. Whether players are galloping on the field or fans are cheering, they can feel comfortable and breathable.
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